PRICE ISN'T THE PROBLEM: The Dirty Tricks of Sales Negotiation

Every buyer who says "your price is too high" is running a move. It may not feel like one. It may sound sincere. But in most cases, price is not the real problem. It is the weapon they reach for first because it works. It works because sellers panic, fold early, and hand over margin before the fight even starts. This book is about stopping that.

Price Isn't the Problem is a field manual for anyone who sells, negotiates, or closes deals for a living. It covers what actually happens in a negotiation before, during, and after the number hits the table. It looks at how buyers think, how they prepare, and what they are really doing when they push back on cost. It then walks through the practical moves a seller can use to hold ground, stay in control, and close without cutting price to get there.

The book is built in five parts. The first part breaks down the price complaint and what is hiding behind it. The second part covers how to set up a deal so the seller controls the conversation from the start. The third part names the dirty tricks buyers run and shows exactly how to stop each one. The fourth part teaches how to trade and maneuver without touching the number. The fifth part covers closing, collecting, and setting up the next deal from a stronger position.

There is no theory in here for its own sake. Every chapter deals with a real situation that happens in real deals. The reader will know what to do when it comes.